Written By: Arshiya Chaudhary
A world without shifting consumer preferences is difficult to imagine, especially when it comes to the textile industry, since fashion evolves constantly. The ardent need to stay with the trend often forces consumers to shop every few weeks, propelling them to indulge in fast fashion, because who doesn’t love cheap, fast-moving, up to the minute clothes, right?
Fast fashion follows a linear business model. Brands acquire raw materials, transform them into apparel, and then sell them to the customers. As straightforward as it sounds, the actual process is quite the opposite.