Written By: Stefan Venceljovski
It is no secret that Taylor Swift is one of, if not the most successful artists to date. Her recent Eras tour has domineered headlines across the world as economists, policymakers, and Swifties alike try to comprehend the massive tyrant of money being injected into local economies and taken out of the pockets of spenders at a time when the geo-economic state of the world is shaky at best. Dubbed Swiftonomics or Swiftian Economics, the phenomenon of the Eras wave has rocked American cities and is expected to rock Toronto to its core. But what is the actual impact of her tour? Moreover, is her success pandemic resurgence, or is there a deeper trend in the history of mega stars propping up economies?